Fast-fashion & New Ways of Marketing

Essentially, it is when the production process is accelerated in order to get new catwalk trends into stores or online as quickly as possible. It additionally reflects the growing customer choice for speed and fee inside retail. It means that, instead of waiting for new seasonal collections (i.e. spring / summer), consumers can get their hands on a continuous cycle of trend-led clothing, all year round. There are of course  many ways to customise these approaches to your own needs. If you wish to develop your wholesale strategy, sell efficiently to your current retailers and connect with new ones, fashion trade is the best way of marketing.

 

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