Digital Marketing & Affiliate Marketing

The merchandising of products or brands through one or more forms of digital media. For instance, advertising and marketing mediums that might be used as a part of the digital advertising method of a business should consist of promotional efforts made through the Internet, social media, cell phones and digital billboards, in addition to through digital and television and radio channels. Affiliate marketing is an advertising model where a company pays compensation to third-party publishers to generate traffic or leads to the company’s products and services. The third-party publishers are referred to as affiliates and the commission fee incentivizes them to find ways to promote the company.