Ecommerce & Retail

Contextual and Programmatic Advertising

Contextual advertising and marketing is advertising and marketing on a internet site this is relevant to the page’s content material. In traditional contextual advertising, automatic structures display advertisements related to the content material of your website based totally on keyword focused on. Programmatic advertising and marketing is seen as the future of marketing on the internet, with Google concentrated on 60% of digital advertising and marketing budgets spent on Programmatic via subsequent one year. According to Forrester, programmatic will account for most people of all digital advertising spending over the following few years.